Rily is a new kind of online recipe website geared toward diets, allergies, illnesses and conditions. They have a hand-crafted filtering system of over 900 ingredients and over 40 conditions—thoughtfully put together by their team of nutritionists.
I helped evolve Rily with a brand refresh, introducing new art direction, colour palette and a graphic system that better reflected the brand’s playful, reliable personality.
Peach Bellini + Rily’s Fave Wheat Alternatives posts are animated by Alex Nooper